I’m a copywriter and conceptual creative director. I help solve creative and strategic problems through writing and ideas.
I speak Italian, English, French, and a little German. I’m from Rome and lived in London for four years, Tokyo for six months, and spent extended periods in Paris. Now, I'm back in Rome, working worldwide.
I’ve been in advertising for almost twenty years, starting at Saatchi&Saatchi, then at Lowe and Partners Italy (with strong collaboration with the London office and the international team), and finally AKQA London and Tokyo. I then chose the freelancer life, working with 72&Sunny, Publicis Poke, Dentsu, SuperHMNS, and others. My work has earned awards at Cannes Lions, London International Awards, Eurobest, ADC Europe, ADC Italy, Webby, FWA, and Japan Media Art Festival. I've also served on juries for Cannes Lions (Cyber Lion), New York Festival, and Art Directors Club Europe.
For seven years, I've consulted with supermodel and philanthropist Natalia Vodianova, supporting her fashion campaigns and charitable projects. My work helped Natalia shift from a fashion icon to a role model and a Goodwill Ambassador for the United Nations, empowering women and girls by challenging health-related stigma.
In 2021 I’ve joined Airbnb's International Team as one of their Creative Leads. I enjoyed supervising copywriters worldwide, using all the languages I know (and some I don’t). My role involved originating, localizing, and co-creating campaigns with some of the world's best creatives.
Things I’m good at: copywriting, creative leadership, comms strategies, concepting, personal branding, scriptwriting, ghostwriting, and transcreation.