About Laura

^{I’m a copywriter and conceptual creative director.

I help solve creative and strategic problems through writing and ideas.

I speak Italian, English, French, and - should none of these help - I have a few chances to make myself understood in German. I’m from Rome, I tried living in Milan but I didn’t last long, stayed quickly in Geneva, then stopped in London for four years, while having several flirts with Paris and an unforgettable one with Tokyo. Now I live in Rome again, working worldwide.

I’ve been working in advertising for almost twenty years. Formed and shaped at Saatchi&Saatchi, then kept working agency-side for Lowe and Partners Italy (with a strong collaboration with the London office and the international team) and lastly, AKQA London and Tokyo. I then opted for the freelancer life, which brought me to work with 72&Sunny, Publicis Poke, Dentsu, and SuperHMNS to name a few. My work has been awarded at Cannes Lions, London International Awards, Eurobest, ADC Europe, ADC Italy, Webby, FWA and Japan Media Art Festival. I also took part to the juries of many advertising festivals, the most significant ones have been Cannes Lions in the Cyber Lion Jury, New York Festival and Art Directors Club Europe.

For seven years I have consulted world-famous supermodel and philantropist Natalia Vodianova, supporting her fashion campaigns and charitable projects. Thanks to my work with Natalia, I’ve curated a project in close collaboration with Jeff Koons, I have had the chance to direct an interview to Naomi Campbell, found myself on the phone with Jacques Séguéla, and collected a number of other incredible stories that I count to publish one day. Fun aside, this job gave me the opportunity to also do something very serious. In fact, through my campaigns and comms project I’ve helped Natalia shifting her positioning and reaching her goal: from being a fashion icon to become also a role model and a Goodwill Ambassador for the United Nations. I have curated her image and official communications at the United Nations, while also being her ghostwriter. All with the ultimate goal of empowering women and girls by tackling the stigma that surround their health and lead to discrimination and exclusion.

Now I’m part of Airbnb International Team as one of their Creative Leads. I have lots of fun supervising the work of copywriters from all around the world, speaking all the languages I know (and the ones I don’t), originating, localising and co-creating campaigns together with some of the best creatives in the world.

Things I’m goot at: copywriting, creative lead, comms strategies, concepting, personal branding, scriptwriting, ghost writing, transcreation.}