Client ··········· Farmacy London
Market ········· UK
Media ··········· Digital and Outdoor

Ideation and copywriting of Farmacy London campaign. Farmacy founded by Camilla Fayed, is one of the most famous plant based restaurants of London. They required a campaign to change the perception of ‘veganism’, always associated to a world of tasteless sacrifices. I’ve worked to identify the right positioning and tone of voice.