Ideation and copywriting of Farmacy London campaign. Farmacy founded by Camilla Fayed, is one of the most famous plant based restaurants of London. They required a campaign to change the perception of ‘veganism’, always associated to a world of tasteless sacrifices. I’ve worked to identify the right positioning and tone of voice.
![](https://freight.cargo.site/t/original/i/3eb4b9016f8709b52108f823f911e7b6917d4d1ea226b91f588eeecbc6758816/farm-01B.jpg)
![](https://freight.cargo.site/t/original/i/933fbc23c1fa1a76ff1ddd39951c10510776bfb7cdc8fea0a2237cbfe780c2f1/farm-03.jpg)
![](https://freight.cargo.site/t/original/i/5fb532cb926286c24dbcae91275d157d729ec4b51b5ece6703763766cbe5a817/farm-04.jpg)
![](https://freight.cargo.site/t/original/i/706a543ace023c6ca9e491d938a18b1cf39bed9d13b78abe344a71a027da095a/farm-05.jpg)
![](https://freight.cargo.site/t/original/i/42cb1169ed6ee60d34b83474289ac7a208daf9d740c3b91776b5afe6a171ca8f/farm-06.jpg)