Client ··············· Flo / UNFPA / Natalia Vodianova
Market ············· Global
Media ··············· Online Video Series




‘Let’s talk about it. Period.’ is a campaign promoted by the super-model, philanthropist and tech entrepreneur Natalia Vodianova, tackling the stigma around period and female health present all over the world.

Developed by Flo, the  AI-powered women’s health platform, the campaign is endorsed and supported by UNPFA, the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person's potential is fulfilled. It’s an open conversation about menstruations, sexuality, female wellness, womanhood, motherhood can help breaking the taboo and empower girls and women to take control of their health. That’s the purpose of the creative video series that sees Natalia Vodianova interviewing ambassadors, influencers and celebrities about period, pregnancy and women health anxieties. Freeing the dialogue about women’s wellbeing will shift the perception from being uncool, shameful and unsharable to be just natural and common to all women, including ‘superwomen’ like models and role models. The interviews series run on Flo’s platform and app aiming to empower women to take our example and speak up but most importantly, to raise the awareness about this problem with institutions and opinion leaders.











CELEBRITIES INTERVIEWED IN THE SERIES:

EMILY RATAJKOWSKI, SOO JOO PARK, LAURA BROWN, ALEXINA GRAHAM, STEFANIE GIESINGER, , DOUTZEN KROES, IZABEL GOULART, KRISTINA BAZAN, MARIA BORGES, LUMA GROTHE, NATASHA POLY.