Client ·············· H&M Conscious
Market ············ Global
Media ·············· Print, OOH, Online

H&M Conscious Exclusive line uses recycled and organic materials to create more sustainable fashion looks. The initiative aims to provide a platform for the fast-fashion giant to experiment with sustainable materials with an eye to introducing them more broadly across main product lines. Supermodel and philanthropist Natalia Vodianova starred in the 2017 Conscious Exclusive in her first ever campaign for H&M.