Locals.org is an app that makes it easier to find like-minded people in the city and meet them offline to do some great experiences together. The campaign promotes the spirit of Locals.org by leveraging people’s desire returning back to pre-pandemic life. The headlines do it ironically, referring to all kinds of situations that used to annoy us but now, things we’ve started to actually miss. The ultimate purpose was to unfold a supportive message of companionship around the city, empathising with all Londoners and getting them to smile once they realise we’ve all found ourselves in the identical situation.
