Nike Women

_{Client ·············· Nike Women}
_{Market ············ Japan
Media ·············· Integrated}

^{In Japan Nike+ was perceived as a cold technology, impersonal, definitely not making running more appealing to young Japanese women. We’ve decided to position running at a different level, as a journey of change. A life experience able to transform women and make them stronger, more capable to meet their life goals.}

_{The concept was launched on social networks and outdoors to inspire the girls and build awareness.}

_{We have implemented a Facebook app able to transform all the NIke+ impersonal and cold data into a personal story for each woman using it.}

_{Run after run, the app would compose their personal running diary, generating a video they could share to show their journey of change.}

_{We have promoted it on social networks to recruit more women for the Nagoya Marathon.}