Laura is a conceptual creative director and copywriter basing her communication approach on relevance and human truths. She consults brands, celebrieties, agencies and institutions all over the world, orienting their tone of voice, their emotional storytelling, communication positioning and style. Her background working for top creative firms like Saatchi&Saatchi, Lowe and Partners and AKQA, brought her to live and work in Rome, Milan, Geneva, London and Tokyo, giving her a wide global vision as well as knowledge of different markets and cultures. Working for six years as creative director for Natalia Vodianova and her projects, she has got a very unique point of view on fashion and charitable projects. With a contemporary approach to communication and sixteen years of experience, Laura inspires brands to become culturally relevant and connected to their audiences through creativity.